Originally presented in webinar format by David Bibbey, LAc. The webinar is available to all FSOMA members here. Log into your membership account to gain access.

In today's digital age, where information is readily available at our fingertips, local newspapers remain a powerful platform for community engagement. As a healthcare practitioner, sharing your expertise through newspaper articles can be a game-changer for your practice and community outreach. In this guide, we'll walk you through the essential steps of crafting compelling articles for submission to your local newspaper.

Step 1 - Introduction: Setting the Stage

Begin your article with an engaging introduction that captivates your readers' attention. Consider starting with a thought-provoking question, a surprising fact, or a relevant anecdote. This sets the stage for the reader and gives them a reason to continue reading.

Step 2 - The Hook: Grabbing Your Readers

In the opening paragraph, establish your article's purpose and relevance. Clearly state what your article is about and why it matters to your readers. This is your opportunity to hook your audience and make them want to explore your insights further.

Step 3 - Content Structure: The Backbone of Your Article

A well-structured article is easier to read and understand. Here's a basic structure to follow:

• Main Points: Identify the key points you want to convey. These should align with your article's purpose and be supported by credible sources or evidence.

• Supporting Information: For each main point, provide supporting details, examples, or data. Make sure your information is accurate and up-to-date.

• Transitions: Use smooth transitions between paragraphs to guide your readers through the article. Transition sentences help maintain the flow of your content.

• Subheadings: If your article is long or covers multiple topics, consider using subheadings to break it into sections. Subheadings make it easier for readers to navigate your article.

Step 4 - Engagement and Interaction: Connect with Your Audience

Encourage reader engagement by asking questions, inviting comments, or suggesting actions. This fosters a sense of community and can lead to meaningful discussions around your article.

Step 5 - Credibility and Sources: Back Up Your Claims

To establish trust with your readers, provide credible sources for any statistics, facts, or claims you make in your article. This enhances your credibility as an expert in your field.

Step 6 - Conclusion: Wrapping It Up

Summarize your main points in the conclusion. Reinforce the key takeaways you want your readers to remember. End with a call to action or a thought-provoking statement to leave a lasting impression.

Step 7 - Editing and Proofreading: Polish Your Work

Before submitting your article, thoroughly edit and proofread it. Check for grammar, spelling, and punctuation errors. Ensure that your sentences are clear and concise. A well-edited article reflects professionalism and attention to detail.

Step 8 - Bio and Contact Information: Make Yourself Accessible

Include a brief author bio at the end of your article. Introduce yourself, mention your qualifications, and provide contact information. This allows interested readers to connect with you easily.

Step 9 - Submission: Follow the Guidelines

Research your local newspaper's submission guidelines. Some newspapers prefer email submissions, while others have online forms. Ensure your article adheres to their word count and formatting requirements.

Step 10 - Engage with Your Readers: Post-Publication Interaction

Once your article is published, be prepared to engage with your readers. Respond to comments, answer questions, and participate in any discussions that arise from your article. This demonstrates your commitment to your community.

Submitting articles to your local newspaper is a powerful way to raise awareness, educate your community, and establish yourself as an authority in your field. By following these steps and guidelines, you can master the art of article submission and make a meaningful impact in your community. Happy writing, and best of luck in becoming a valued contributor to your local newspaper!