As the year winds down, many of your patients have Flexible Spending Accounts (FSAs) or Health Savings Accounts (HSAs) with funds they might not know they can use for acupuncture—and these funds often expire on December 31st! A well-executed “Use it or Lose it” campaign is not only a great way to encourage patients to take advantage of their benefits but also a powerful tool to boost your end-of-year bookings.

Here’s everything you need to know about why this campaign is important and how to get the most out of it.

We've had a great discussion on the FSOMA Forum about setting up "Credit Care" Payment Plans for your patients to pay for their care.  

Discussion includes an alternative to "Credit Care"

I've been listening in again to the Qilogical podcasts produced by Michael Max   (Thank you to my new puppy for taking me on walks) After Michael spoke at the 2012 FSOMA Conference on the 10 Formula Families*  I've been an occasional listener to his podcast and enjoyed his clinic newsletter for the thoughtful comments and insights.  

This week's interview was quite fascinating as it brought into the acupuncture clinic the writings of an FBI negotiator that finding the "No" place with your patient could be more usefully ultimately than trying to get to agreement or a "Yes".  Thinking about your patient's disease as a hostage taker and your patient as the hostage can give you more tools in how to navigate the healing process. I've been in practice over 20 years and still struggle with those patients with whom I don't seem to be able to communicate the value in what I'm offering, who drop out of care just when we seem to be getting somewhere.  I also seem to have forgotten about the maxim that "All Diseases Come from the Heart" and the podcast took me back to some basics.